CHALK PR EXPERTISE & SERVICES
PR & COMMUNICATIONS CONSULTANCY
Our primary expertise lies in brand building and sales driving. Our in-depth understanding of the industry, sales drivers and knowledge of all types of media and social channels combined with our strong industry relationships, enables us to act as trusted consultants to brands to deliver effective, efficient campaigns and results. We can deliver effective internal and external focused campaigns, acting as the mouthpiece of brands large and small.
We have strong, established relationships with hundreds of consumer and trade editors across print and digital throughout the UK within the fields of beauty, aesthetics, nutrition, grooming and lifestyle. We know who to contact with what story for maximum column inches and know what's trending and how to maximise pick-up for brands.
We are adept at managing and nurturing brand relationships with key influencers in both organic and paid for capacities across beauty, nutrition, aesthetics, grooming, eco and lifestyle sectors. We support clients in identifying Brand ambassadors and wider communities for effective influencer outreach to support raising brand awareness and sales.
SOCIAL MEDIA MANAGEMENT
We deliver multi-channel social media strategy, advising on paid media campaigns, providing in-depth reports and insights on social channels performance, create multi-format content and manage the day-to-day running of every social media channel. We understand social and consumer behaviors within online communities, cultures and subcultures. We collaborate with our clients to help them maximize the performance and effectiveness of their social channels.
PRODUCT LAUNCHES & EVENT MANAGEMENT
Our experience in this field is extensive and we can create, direct and produce events ranging from intimate dinners to celebrity public appearances, large-scale parties, press days and showcases as required.
We have close relationships with a premium roster of leading hair stylists and top make-up artists with active social channels who we introduce client's ranges to for use in their professional work, including high end editorial and commercial fashion shoots, catwalk shows, red carpet events and private celebrity clients.
KEY OPINION FORMER & AMBASSADOR OUTREACH
We will ensure that your brand is talked about and seen within the right circles. Our extensive network includes industry movers and shakers, retailers, beauty buyers, hair stylists, make-up artists, aestheticians, retail specialists and creatives.
CREATIVE DIRECTION & COPYWRITING
We understand the power of the written word, likewise, the power of a strong visual in bringing communications to life. We can manage photo shoots, write press releases and offer creative direction. We we also have affiliations with external creative agencies and freelance designers, copywriters, photographers and brand consultants.